Unlocking new revenue streams
Diversifying a Financial Services
Provider's Business with Insurance
Products
- Challenge
A financial services provider wanted to expand their offerings by providing insurance to their existing investment clients, but lacked the expertise to navigate the complexities of the insurance landscape.
- Solution
Cogotec partnered with the client in a two-phase approach
Phase 1
Building the Foundation
Market & Product
Identification
Through in-depth consultation, Cogotec identified the most suitable insurance markets and product types for the client’s target audience.
Sales Team
Enablement
Cogotec provided ongoing training for the client’s global sales teams, equipping them with the knowledge and skills necessary to effectively sell insurance products.
Legal & Regulatory Support​
Cogotec facilitated the establishment of the IFA (Independent Financial Advisor) as a legal entity in the desired jurisdictions, ensuring compliance with all regulations.
Insurer
Relationships
Cogotec provided ongoing training for the client’s global sales teams, equipping them with the knowledge and skills necessary to effectively sell insurance products.
Technology Solutions
White-Labeled Client Quote Tool
This user-friendly tool empowers clients to receive quotes for relevant insurance products.
Back-End CRM Sales Management Portal
This system streamlines lead management, sales tracking, and reporting for the client’s sales team.
Phase 2
Expanding Reach & Conversion
Marketing & Distribution Strategy
Cogotec assisted the client in developing a comprehensive marketing strategy to reach a wider audience. This included utilizing social media, webinars, and targeted email marketing campaigns.
Lead Generation & Conversion Optimization
By integrating the Cogotec systems with the client’s marketing efforts, lead generation became more efficient, and conversion rates exceeded industry standards.
Website Content Creation
Cogotec collaborated with the client to craft unique website content that effectively positioned the insurance offerings alongside existing investment services.
- Results
